Trade Marketing Manager

Overall purpose of the position:

Management of Trade Marketing activity of the company.

Tasks and responsibilities:

  • Trade Marketing Management:
  • Management of Trade marketing activities / projects.
  • Implementation of the trade marketing plan in co-ordination with sales, marketing logistics, purchasing, finance, production.
  • Development of trade marketing strategy for new products launches.
  • Taking part in development of packaging designs.
  • Annual trade marketing budget planning and follow up.
  • Trade monitoring surveys management & control.
  • Development & coordination of corporate merchandising activities, shelf planograms.
  • Development of POS materials, displays and other marketing/trade marketing equipment and materials.
  • Chain-specific marketing and trade marketing project management.
  • Prepare, implement and post evaluate promotional and communication strategies/campaigns.
  • Creative & BTL agency tenders’ implementation.


  • Activation management:
  • Developing Activation plans with broad number of activities, focusing on identification of requirements and expectations of Consumers & Customers, in cooperation with Marketing and Sales teams and based on market and competitors analyses.
  • Implementation of activation plans.
  • Creating activation calendars for all SKU's
  • Managing all activities and new launches through the channels.
  • Managing listing and de-listing processes.
  • Managing Channel POSM & Merchandising.
  • Supporting an effective execution and implementation of Marketing & Sales initiatives.
  • Managing and taking part in projects.


  • Business/Financial/Budget management:
  • Planning and managing of Trade Marketing budget.
  • Managing agreements: participating in annual negotiation campaign, assessment of agreements.
  • Managing activities: providing analysis on investments’ effectiveness per each activity.


  • Cooperation:
  • Coordinating with Marketing, KAM and Sales teams.
  • Building strong links across key functions within the Company.
  • Establishing good relationship with HQ.
  • Managing regular cross-functional meetings.
  • Participating in regular marketing, sales and operations planning.
  • Relations with suppliers, agencies and related supply administration, co-ordination tasks, deadlines monitoring


  • Analysis, reporting:
  • Monitoring of market environment in depth and prepare necessary steps to follow up.
  • Sales support PDA system management.
  • Developing and using market research to understand consumer trends and behaviours.
  • Market data, competitor-analysis (Nielsen, Leaflet monitor, Price monitor).
  • Internal statistics, analytics, reports preparation.
  • Delivering presentations and informative briefing sessions.
  • Make administrative tasks accurately, on-time.


  • Organization:
  • BTL activity management (sampling, tasting, etc.).
  • Program and event organization.
  • Development of marketing, POS and sales materials.
  • Responsible for all tasks and procedures defined by the Quality Management and Environment Management Systems in force
  • All other tasks defined by direct superior related to the activities of the position.


  • Schooling / Degree: University of College Degree
  • Experience: minimum 3-5 years of relevant professional experience
  • Computer knowledge: user level Microsoft Office
  • Skills and abilities: team-working, organization skills, communication skills, ability to prioritize, time-management


  • Marketing, Media, PR
  • Marketing, Media, PR Manager
  • Marketing
  • Brand and Product Manager

Experience required:

  • 3-5 years professional experience

Required Qualification:

  • College degree

Required language level:

  • English (higher advanced/fit for negotiation)

Employment type:

  • Full time

Job location:


How to apply:

Apply via "Jelentkezem" button underneath!

Cégnév: Bonbonetti Choco Édesipari Kft.
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