Grower Marketing Specialist (for Hungary and AA region)

For our international client in the Life Science fields of health care and agriculture in Budapest we are looking for an experienced


Grower Marketing Specialist (for Hungary and AA region)


Requirements:

  • Agriculture University degree, plus preferably in business administration or economics with focus on marketing
  • 2-5 years' experience in marketing (preferably in agro industry)
  • Fluent Hungarian, English language knowledge
  • Confidence in all consumer marketing areas and media planning
  • If then it is possible willingness to travel to the surrounding countries
  • Strong relationship and communication skills
  • Strong analytical skills and strategic mindset
  • Flexibility and collaboration

Tasks:
  • Lead actionable grower segmentation and define clear target setting and related financial plans for each segment
  • Define go-to-market strategy by grower segment with a view of customer needs, crops / crops systems and channels involved
  • Capture and anticipate changes in the grower landscape, behaviour or needs and ensure reflection in related go-to-market plans
  • Support strategic decision making from a grower point of view and ensure reflection of grower related factors in country go-to-market strategy
  • Lead integration of grower input and grower segmentation strategies into marketing plans to maximize opportunities for customer acquisition, retention, cross-sell and up-sell
  • Collaborate with sales managers on go-to-market implementation - monitor grower interactions, coach the sales force and ensure alignment on different interaction strategies
  • Responsible for crop strategy implementation and portfolio planning
  • Manage campaign management, advertising, promotion and media planning
  • Take part in regional processes

 

Cégnév: Kelly Services Kft.
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HASONLÓ ÁLLÁSOK
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