Develop digital acquisition plan to increase traffic and audience on the company's digital touch points:
  • Define performance based plan taking into account global campaigns plan, local needs, competitive environment and budget
  • Digital Acquisition Plan must be part of Market Media Plan strategy and supported by Marketing & CRM Director
  • Digital Acquisition Plan must be aligned with international eBusiness guidelines

Drive day-to-day traffic and audience on the company's digital entry points:
  • Manage day-to-day online acquisition tactics according to plan (SEM, online advertising, affiliation / distribution, emailing, social media)
  • Implement Global campaigns on-time
  • Manage agencies to insure proper delivery of qualitative online material (banners, videos, ad copy), cost-effective media buy and efficient tracking
  • Coordinate with marketing to align with brand values and copy style
  • Coordinate with eCommerce coordinator to insure seamless user experience from call-to-action (CTA) to landing pages and optimized conversion rate
  • Inform local CRC digital team about upcoming activities

Monitor, optimize and report local digital marketing acquisition activities:
  • Regularly track and optimize campaigns, based on results to reach performance objectives
  • Produce regular reports to highlight performance on main metrics
  • Benchmark local performances with Int’l best practise and local competitive environment
  • Monitor innovative acquisition tactics developed by local competitors
  • Share best practises with International peers and HQ team

Education:
• Business degree

Professional experience:
• Strong experience in Digital Marketing activities driving audience on websites (SEO, SEM, Affiliation, Display, Social Media).
• Good eCRM expertise.
• Experience in managing external agencies
• Website management
• Experience in brand management a plus
• Stakeholder Management in a matrix organisation

  • Attractive compensation package
  • Opportunity to work for a world-famous brand
  • Dynamic, inspiring working environment
Budapest
Filling in the online registration form and uploadig CV via the Randstad website
Dorka Bartók

[email protected]
HASONLÓ ÁLLÁSOK