Job title: Digital Campaign Manager - Acquisition
Region: London
Directorate: Fundraising
Contract: Permanent Full Time - 35 hours per week
Salary: £40,533 per annum (£36,081 + £4,452 London Weighting)

About The Royal British Legion
The Legion is at the heart of a national network that supports our Armed Forces community through thick and thin - ensuring their unique contribution is never forgotten. We've been here since 1921 and we'll be here as long as they need us.

Our Values and Behaviours
Does the following describe you?

  • a desire to provide great service and support
  • enjoy and thrive working in teams and with others
  • passionate about supporting the Armed Forces community and honouring their contribution
  • come to work each day to be the best you can and to learn and develop
  • keen to share your knowledge and experience to help others

If so then we would like to hear from you ….

The Role

The Royal British Legion is looking for an experienced Digital Campaign Manager to join its Individual Giving Fundraising team.
Sitting within the Support Acquisition team, and reporting into the Head of

Supporter Acquisition, the Digital Campaign Manager - Acquisition will be responsible for developing and delivering The Royal British Legion's digital acquisition fundraising programmes to grow the supporter database and secure future income for the charity. Working with the Head of Supporter Acquisition you will develop strategies, budgets and targets.

You will plan and manage multiple campaigns for a variety of Individual Giving products including appeals (single and regular gifts), lotteries and raffles. You will have experience of managing and developing microsites, donation funnels and multi-channel digital marketing campaigns.

The successful candidate will have a degree level qualification or equivalent experience, and significant experience of planning and managing complex marketing campaigns. You will also have experience of managing suppliers, managing large income and expenditure budgets, forecasting, analysing results and using insight to inform strategy and campaign plans.

How to Apply
Please apply by clicking 'Apply Online'

Closing date for this role is: Wednesday 21st August 2019

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